For SMEs in Hong Kong, finding business opportunities in this current situation is very difficult. They might not be able to afford hiring a marketing specialist to handle advertisement placement. For Hong Kong people, most of us are using Facebook and Instagram for social media. Both social media applications are using Facebook Ad Manager for placing advertisement. It is complicated, and the cost is fluctuating all the time depending on your ad’s engagement rate. As if you are not a Marketing expert, how could you strike a great statistic for your campaign? It is totally a vicious cycle but you have no clue to improve.